Your Data Made Visual.
Everybody knows the quote “Use a picture. It’s worth a thousand words.”. These famous words are attributed to Tess Flanders in 1921. And Extensively quoted since.
Visual content stands out. We all know it. 72% of today’s modern marketers report that the use of illustrative images is more effective than text-only. Even bolder: it increased traffic by 12%.
All research shows that the attention span of our target audiences gets shorter. We almost surpassed the threshold of Goldfishes. Luckily our brain processes images 60,000 faster than words.
Social Media Content. Stand Out From The Crowd.
Use images to increase retweets by 150%. Research shows that users engage at a 5x higher rate when an image was included.
Research is unanimous: images are more effective! Also, image-based Social Media are winning ground over a text-based platform. It’s what you experience as well.
But it also means it getting harder to stand out. That’s why your Social Media content has to be aligned with your (brand) personality. And this is where we come in.
Present A Story.
A good presentation makes an emotional impact, contains information, and tells a story. They are memorable and motivating.
Since prehistory people know how to make a story stick. Caveman decorated their homes, Egyptians gave us their stories on their tombs. Nowadays we still are aware of the power of images. We use them to get our stories across and to make the sale.
Visualize Your Data.
Easy to digest reports lean on visual content to communicate their message, because that content is easier to parse and more engaging for audience.
It’s presented in a reader-friendly way. So the information is better processed – and remembered – by the reader’s brain.
Moreover, it is a chance to set your report apart. Today’s best reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons.
